Fin Collective
Malwitz Custom Surfboards began in 2004 from a dusty basement in landlocked Philadelphia. After establishing a loyal following, owner and designer, Rick Malwitz came to us to brand his new venture Fin Collective. We created a minimal look with a nod to the SoCal surf culture. If you're in NY, check out Rick's boards at Saturdays Surf NYC on Crosby Street.
Logo Design, Brand Identity, Art Direction








Client: Fin Collective
Design Director: Mitchell Paone
Project Manager: Meg Donohoe